Data protection policy

1) Introduction and contact details of the controller
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data means all data by which you can be personally identified.
1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Christoph Jadanowski, Gladiolenweg 18, 90768 Fürth, Germany, Tel.: +49-1787831276, email: info@endurocult.de. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

2) Data collection when visiting our website
2.1 If you use our website for purely informational purposes, meaning that you do not register or otherwise provide us with information, we only collect data that your browser transmits to the site server, known as server log files. When you access our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our website visited
- Date and time at the time of access
- Amount of data sent in bytes
- Source/reference from which you came to the page
- Browser used
- Operating system used
- IP address used, where applicable in anonymized form
The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or otherwise used. However, we reserve the right to subsequently check the server log files if there are specific indications of unlawful use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content, such as orders or inquiries to the controller, this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string “https://” and the lock symbol in your browser bar.

3) Hosting and content delivery network
3.1 Shopify
For hosting our website and displaying the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland, “Shopify”.
Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.
All data collected on our website is processed on the provider’s servers. We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
In the case of data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
3.2 Cloudflare
We use a content delivery network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA.
This service enables us to deliver large media files such as graphics, page content or scripts more quickly via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website pursuant to Art. 6 para. 1 lit. f GDPR. We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

4) Cookies
To make visits to our website attractive and to enable the use of certain functions, we use cookies, which are small text files stored on your device. Some of these cookies are automatically deleted again after the browser is closed, known as session cookies, while others remain on your device for longer and enable page settings to be stored, known as persistent cookies. In the latter case, you can find the storage duration in the overview of the cookie settings of your web browser.
If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of consent given, or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and in a customer-friendly and effective design of the site visit.
You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them, or exclude the acceptance of cookies for certain cases or in general.
Please note that if cookies are not accepted, the functionality of our website may be restricted.

5) Contacting us
When you contact us, for example via contact form or email, personal data is processed exclusively for the purpose of handling and responding to your inquiry and only to the extent required for this purpose.
The legal basis for processing this data is our legitimate interest in responding to your inquiry pursuant to Art. 6 para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, an additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

6) Data processing for order handling
6.1 To the extent required for contract processing for delivery and payment purposes, the personal data collected by us is passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.
If, on the basis of a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact details you provided when ordering in order to inform you personally within the scope of our statutory information obligations pursuant to Art. 6 para. 1 lit. c GDPR. Your contact details are used strictly for the purpose of notifications about updates owed by us and are processed by us for this purpose only to the extent necessary for the respective information.
To process your order, we also work with the service provider or providers listed below, who support us in whole or in part in the performance of concluded contracts. Certain personal data is transferred to these service providers in accordance with the following information.
6.2 Use of payment service providers
- Apple Pay
If you choose the “Apple Pay” payment method of Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment is processed via the “Apple Pay” function of your device running iOS, watchOS or macOS by charging a payment card stored with “Apple Pay”. Apple Pay uses security features integrated into your device’s hardware and software to protect your transactions. To authorize a payment, you must therefore enter a code previously specified by you and verify it using the “Face ID” or “Touch ID” function of your device.
For the purpose of payment processing, the information you provide during the order process together with the information about your order is transmitted to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay for payment execution. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific dynamic security code to the originating website to confirm successful payment.
If personal data is processed during the described transfers, such processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.
Apple stores anonymized transaction data, including the approximate purchase amount, the approximate date and time and whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve “Apple Pay” and other Apple products and services.
If you use Apple Pay on your iPhone or Apple Watch to complete a purchase made via Safari on your Mac, the Mac and the authorization device communicate via an encrypted channel on Apple servers. Apple does not process or store any of this information in a format that can identify you personally. You can deactivate the option to use Apple Pay on your Mac in the settings of your iPhone. Go to “Wallet & Apple Pay” and deactivate “Allow Payments on Mac”.
Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027
- Google Pay
If you choose the “Google Pay” payment method of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, “Google”, payment is processed via the “Google Pay” application of your mobile device running at least Android 4.4 “KitKat” and equipped with an NFC function by charging a payment card stored with Google Pay or a verified payment system there, such as PayPal. To authorize a payment via Google Pay of more than EUR 25.00, your mobile device must first be unlocked using the respective verification measure set up, such as facial recognition, password, fingerprint or pattern.
For the purpose of payment processing, the information you provide during the order process together with the information about your order is transmitted to Google. Google then transmits your payment information stored in Google Pay to the originating website in the form of a uniquely assigned transaction number, which is used to verify a payment made. This transaction number does not contain any information about the actual payment details of your means of payment stored with Google Pay, but is created and transmitted as a one-time valid numerical token. In all transactions via Google Pay, Google acts only as an intermediary for processing the payment transaction. The transaction is carried out exclusively in the relationship between the user and the originating website by charging the means of payment stored with Google Pay.
If personal data is processed during the described transfers, such processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.
Google reserves the right to collect, store and evaluate certain transaction-specific information for each transaction made via Google Pay. This includes the date, time and amount of the transaction, merchant location and description, a description of the purchased goods or services provided by the merchant, photos you have attached to the transaction, the name and email address of the seller and buyer or sender and recipient, the payment method used, your description of the reason for the transaction and, where applicable, the offer associated with the transaction.
According to Google, this processing is carried out exclusively in accordance with Art. 6 para. 1 lit. f GDPR on the basis of the legitimate interest in proper accounting, verification of transaction data and optimization and maintenance of the functionality of the Google Pay service.
Google also reserves the right to combine the processed transaction data with further information collected and stored by Google when other Google services are used.
The terms of use of Google Pay can be found here:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection with Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Klarna
One or more online payment methods of the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden.
If you select a payment method of the provider for which you make an advance payment, such as credit card payment, your payment data provided during the ordering process, including name, address, bank and payment card information, currency and transaction number, as well as information about the content of your order, will be passed on to the provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will be disclosed exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.
If you select a payment method in which the provider makes an advance payment, such as purchase on account, installment purchase or direct debit, you will also be asked during the order process to provide certain personal data, such as first and last name, street, house number, postal code, city, date of birth, email address, telephone number and, where applicable, data relating to an alternative means of payment.
In order to safeguard our legitimate interest in determining the solvency of our customers, we forward this data to the provider for the purpose of a credit check in accordance with Art. 6 para. 1 lit. f GDPR. On the basis of the personal data provided by you and further data, such as shopping cart, invoice amount, order history and payment experience, the provider checks whether the payment option selected by you can be granted with regard to payment and/or default risks.
For the decision within the scope of the application review, identity and creditworthiness information from the following credit agencies may be included in addition to provider-internal criteria in accordance with Art. 6 para. 1 lit. f GDPR:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report may contain probability values, known as score values. To the extent that score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data is included in the calculation of the score values, among other things, but not exclusively.
You may object to this processing of your data at any time by sending us a message or by contacting the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Paypal
One or more online payment methods of the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg.
If you select a payment method of the provider for which you make an advance payment, your payment data provided during the ordering process, including name, address, bank and payment card information, currency and transaction number, as well as information about the content of your order, will be passed on to the provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will be disclosed exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.
If you select a payment method in which we make an advance payment, you will also be asked during the order process to provide certain personal data, such as first and last name, street, house number, postal code, city, date of birth, email address, telephone number and, where applicable, data relating to an alternative means of payment.
In order to safeguard our legitimate interest in determining your solvency in such cases, we forward this data to the provider for the purpose of a credit check in accordance with Art. 6 para. 1 lit. f GDPR. On the basis of the personal data provided by you and further data, such as shopping cart, invoice amount, order history and payment experience, the provider checks whether the payment option selected by you can be granted with regard to payment and/or default risks.
The credit report may contain probability values, known as score values. To the extent that score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data is included in the calculation of the score values, among other things, but not exclusively.
You may object to this processing of your data at any time by sending us a message or by contacting the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Shopify Payments
One or more online payment methods of the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.
If you select a payment method of the provider for which you make an advance payment, such as credit card payment, your payment data provided during the ordering process, including name, address, bank and payment card information, currency and transaction number, as well as information about the content of your order, will be passed on to the provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will be disclosed exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.
6.3 Electronic withdrawal function for distance selling contracts
Consumers who conclude contracts on this website for which there is a statutory right of withdrawal have the option of declaring withdrawal via an electronic withdrawal function in accordance with the applicable withdrawal provisions.
For the provision of the electronic withdrawal function, we use a solution from the following provider: https://www.endurocult.de/apps/widerruf.
When using the withdrawal function, in addition to information for identifying the contract to be withdrawn from, further personal information such as the consumer’s first and last name and email address must be provided or confirmed.
This information is initially collected by the provider on the basis of our legitimate interest in a user-friendly, stable and process-optimized solution pursuant to Art. 6 para. 1 lit. f GDPR, then used to confirm receipt of the withdrawal declaration by email on our behalf, and finally transmitted to us. We then process the transmitted information for the proper handling of the withdrawal pursuant to Art. 6 para. 1 lit. b GDPR and Art. 6 para. 1 lit. c GDPR on the basis of our legal obligation to provide an electronic withdrawal function for paid consumer distance selling contracts.
The information collected by the provider is routinely deleted after final processing of a withdrawal, provided that there are no statutory retention obligations to the contrary.
We have concluded a data processing agreement with the provider that protects the data processed within the scope of the withdrawal function and prohibits unauthorized disclosure to third parties.

7) Web analytics services
7.1 Google Analytics 4
This website uses Google Analytics 4, a web analytics service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, “Google”, which enables analysis of your use of our website.
By default, when you visit the website, Google Analytics 4 sets cookies, which are small text modules stored on your device and which collect certain information. This information also includes your IP address, which is, however, truncated by Google by the last digits in order to exclude direct personal reference.
The information is transmitted to Google servers and further processed there. Transfers to Google LLC based in the USA are also possible.
Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activities for us and to provide other services associated with website and internet use. The truncated IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. The data collected within the scope of the use of Google Analytics 4 is stored for a period of two months and then deleted.
All processing described above, in particular the setting of cookies on the device used, takes place only if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service via the cookie consent tool provided on the website.
We have concluded a data processing agreement with Google that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special “demographic characteristics” function and can use it to generate statistics that provide information about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This enables target groups to be identified for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after being stored for a period of two months.
Google Signals
As an extension to Google Analytics 4, Google Signals may be used on this website to enable cross-device reports. If you have activated personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics in accordance with Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can deactivate the “Personalized ads” function in the settings of your Google account. Follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de
User IDs
As an extension to Google Analytics 4, the “User IDs” function may be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 para. 1 lit. a GDPR, created an account on this website and log in to this account on various devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.
7.2 Google Tag Manager
This website uses “Google Tag Manager”, a service of the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter “Google”.
Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and for calibrating, controlling and linking them to conditions via a uniform user interface. Google Tag Manager itself does not store information on user devices or read such information. The service also does not perform any independent data analyses. However, when a page is accessed, your IP address is transmitted to Google by Google Tag Manager and may be stored there. Transfer to servers of Google LLC in the USA is also possible.
This processing is carried out only if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Google Tag Manager will not be used during your visit to the site. You can withdraw your consent at any time with effect for the future. To exercise your withdrawal, please deactivate this service in the cookie consent tool provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.
Further legal information on Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de
7.3 Shopify Analytics
This website uses the web analytics service of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.
Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.
Using cookies and/or comparable technologies, such as tracking pixels, web beacons and algorithms for reading device and browser information, the service collects and stores pseudonymized visitor data, including information from the device used such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this enables the evaluation of movement patterns, known as heatmaps, which show the duration of visits to pages and interactions with page content, such as text entries, scrolling, clicks and mouse-overs. Pseudonymization generally excludes direct personal reference. No merging with clear data about your person collected in other ways takes place.
All processing described above, in particular the reading or storage of information on the device used, is carried out only if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the cookie consent tool provided on the website.
We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits disclosure to third parties.
In the case of data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

8) Retargeting/remarketing and conversion tracking
8.1 Meta Pixel
Within our online offering, we use the “Meta Pixel” service of the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, “Meta”.
If a user clicks on an advertisement placed by us on Facebook and/or Instagram, the URL of our linked page is extended by a parameter with the help of “Meta Pixel”. This URL parameter is then entered in the user’s browser after redirection by a cookie that our linked page sets itself.
This enables Meta, on the one hand, to determine visitors to our online offering as a target group for the display of advertisements, known as ads. Accordingly, we use the service to display the Facebook and/or Instagram ads placed by us only to users who have also shown an interest in our online offering or who have certain characteristics, such as interests in specific topics or products determined on the basis of the websites visited, which we transmit to Meta, known as custom audiences.
On the other hand, the “Meta Pixel” can be used to track whether users were redirected to our website after clicking on an advertisement and which actions they performed there, known as conversion tracking.
The data collected is anonymous for us, meaning that it does not allow us to draw conclusions about the identity of the users. However, the data is stored and processed by Meta, so that a connection to the respective user profile is possible and Meta may use the data for its own advertising purposes.
All processing described above, in particular the setting of cookies for reading information on the device used, is carried out only if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the cookie consent tool provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
The information generated by Meta is usually transferred to and stored on a Meta server; in this context, it may also be transferred to servers of Meta Platforms Inc. in the USA.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.
8.2 Google Ads Remarketing
This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you have visited. Further data processing only takes place if you have agreed with Google that your internet and app browsing history will be linked by Google to your Google account and that information from your Google account will be used to personalize ads that you view on the web. If, in this case, you are logged in to Google during your visit to our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data in order to form target groups. When using Google Ads Remarketing, personal data may also be transferred to servers of Google LLC in the USA.
All processing described above, in particular the setting of cookies for reading information on the device used, is carried out only if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to the site.
You can withdraw your consent at any time with effect for the future. To exercise your withdrawal, please deactivate this service in the cookie consent tool provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.
Details on the processing initiated by Google and on Google’s handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites
Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
8.3 Microsoft Advertising
This website uses retargeting technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.
This enables visitors to our websites who have already shown interest in our shop and our products to be specifically addressed with personalized, interest-based advertising. The advertising material is displayed on the basis of a cookie-based analysis of previous and current user behavior.
In cases of retargeting technology, a cookie is stored on your computer or mobile device in order to collect pseudonymized data about your interests and thus adapt the advertising individually to the stored information. These cookies are small text files stored on your computer or mobile device. You are thus shown advertising that is highly likely to correspond to your product and information interests.
All processing described above, in particular the setting of cookies for reading information on the device used, is carried out only if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to the site.
You can withdraw your consent at any time with effect for the future. To exercise your withdrawal, please deactivate this service in the cookie consent tool provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.
8.4 Pinterest Retargeting Pixel
This website uses retargeting technology from the following provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.
This enables visitors to our websites who have already shown interest in our shop and our products to be specifically addressed with personalized, interest-based advertising. The advertising material is displayed on the basis of a cookie-based analysis of previous and current user behavior.
In cases of retargeting technology, a cookie is stored on your computer or mobile device in order to collect pseudonymized data about your interests and thus adapt the advertising individually to the stored information. These cookies are small text files stored on your computer or mobile device. You are thus shown advertising that is highly likely to correspond to your product and information interests.
All processing described above, in particular the setting of cookies for reading information on the device used, is carried out only if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to the site.
You can withdraw your consent at any time with effect for the future. To exercise your withdrawal, please deactivate this service in the cookie consent tool provided on the website.
8.5 Google Ads Conversion Tracking
This website uses the online advertising program “Google Ads” and, within the scope of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, “Google”. We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising materials, known as Google AdWords. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your device. These cookies generally lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page equipped with a conversion tracking tag. However, they do not receive any information that allows users to be personally identified. When using Google Ads, personal data may also be transferred to the servers of Google LLC in the USA.
Details on the processing initiated by Google Ads conversion tracking and on Google’s handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of cookies for reading information on the device used, is carried out only if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the cookie consent tool provided on the website.
You can also permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the browser plug-in available from Google at the following link:
https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de
Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.
Google’s privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.
8.6 Microsoft Advertising Universal Event Tracking
This website uses conversion tracking technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.
For the use of Universal Event Tracking, a tag is stored on every page of our website, which interacts with the conversion cookie set by Microsoft. This interaction makes user behavior on our website traceable and sends the information collected in this way to Microsoft. The purpose of this is that certain predefined goals, such as purchases or leads, can be statistically recorded and evaluated in order to make the orientation and content of our offers more interest-based. The tags are never used to personally identify users.
All processing described above, in particular the setting of cookies for reading information on the device used, is carried out only if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to the site.
You can withdraw your consent at any time with effect for the future. To exercise your withdrawal, please deactivate this service in the cookie consent tool provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.
8.7 Pinterest Tag Conversion Tracking
This website uses the conversion tracking technology of the following provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.
If you have reached our website from an advertisement on the provider’s domain, the success of the advertisement can be tracked with the help of cookies and/or comparable technologies, such as tracking pixels, web beacons, pings or HTTP requests.
For this purpose, certain device and browser information, including your IP address where applicable, is read via the tracking technology in order to record and evaluate user actions predefined by us, such as completed transactions, leads, search queries on the website or views of product pages. This enables statistics to be created about usage behavior on our website after redirection from an advertisement, which serve to optimize our offering.
All processing described above, in particular the setting of cookies for reading information on the device used, is carried out only if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the cookie consent tool provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

9) Tools and other matters
Cookie consent tool
This website uses a cookie consent tool to obtain effective user consent for cookies and cookie-based applications that require consent. The cookie consent tool is displayed to users when they access the site in the form of an interactive user interface, on which consents for certain cookies and/or cookie-based applications can be given by ticking boxes. By using the tool, all cookies/services requiring consent are loaded only if the respective user grants the corresponding consent by ticking the box. This ensures that such cookies are set on the respective user’s device only in the event of consent being given.
The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this context.
If, in individual cases, personal data such as the IP address is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in the legally compliant design of our website.
A further legal basis for the processing is Art. 6 para. 1 lit. c GDPR. As the controller, we are subject to the legal obligation to make the use of technically non-necessary cookies dependent on the respective user’s consent.
Where required, we have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
Further information on the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

10) Rights of the data subject
10.1 The applicable data protection law grants you the following data subject rights, rights of access and intervention, vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective conditions of exercise:
- Right of access pursuant to Art. 15 GDPR;
- Right to rectification pursuant to Art. 16 GDPR;
- Right to erasure pursuant to Art. 17 GDPR;
- Right to restriction of processing pursuant to Art. 18 GDPR;
- Right to notification pursuant to Art. 19 GDPR;
- Right to data portability pursuant to Art. 20 GDPR;
- Right to withdraw consents granted pursuant to Art. 7 para. 3 GDPR;
- Right to lodge a complaint pursuant to Art. 77 GDPR.
10.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSES OF SUCH MARKETING. YOU MAY EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

11) Duration of storage of personal data
The duration of storage of personal data is determined on the basis of the respective legal basis, the purpose of processing and, where applicable, additionally on the basis of the respective statutory retention period, such as commercial and tax retention periods.
When personal data is processed on the basis of express consent pursuant to Art. 6 para. 1 lit. a GDPR, the data concerned is stored until you withdraw your consent.
If statutory retention periods exist for data that is processed within the scope of legal or similar obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data is routinely deleted after expiry of the retention periods, provided that it is no longer required for contract fulfillment or contract initiation and/or there is no legitimate interest on our part in continued storage.
When personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until you exercise your right to object pursuant to Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims.
When personal data is processed for the purpose of direct marketing on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until you exercise your right to object pursuant to Art. 21 para. 2 GDPR.
Unless otherwise stated in the other information in this policy regarding specific processing situations, stored personal data is otherwise deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.